Independent financial oversight for portfolios >$5M. We identify capital leakage, structural variance, and vendor redundancy.
REQUEST ANALYST ACCESSYou audit your payroll. You audit your supply chain. Yet Marketing, your second-largest expense, is often marking its own homework.
Our 2024 data reveals that companies spending >$100k/month waste an average of 18% of capital on attribution errors and "Zombie Campaigns".
AVERAGE CAPITAL LEAKAGE DETECTED
We trace every dollar against EBITDA targets. If a campaign hasn't generated profit in 14 days, we flag it for termination.
Is your agency testing new creative? Or have they let the same ad run for 90 days while collecting a management fee.
Real-time intelligence on your competitor's offer strategy. We highlight exactly where you are losing market share.
Why you can't rely on your agency to grade their own performance.
| Metric | Traditional Agency | Voura Intelligence |
|---|---|---|
| Primary Incentive | Spend more budget | Recover wasted budget |
| Reporting Focus | Vanity Metrics (ROAS/Clicks) | Financial Metrics (EBITDA/CAC) |
| Data Security | Standard Access | Read-Only (GDPR Compliant) |
A SaaS client was spending $80k/month. Their agency reported a 6.5x ROAS (Return on Ad Spend), yet the company's bank account showed flat growth.
The Voura Finding: We uncovered that the agency had quietly altered the Attribution Window to include "1-Day View". They were claiming credit for existing customers who simply scrolled past an ad before logging in.
OUTCOME
38% Budget CutZero drop in actual revenue. $30,400/mo cash recovered.
METRIC TAMPERING
Attribution_Window_Settings
INFLATION FACTOR
+240% (Fake)
We fired our agency 48 hours after receiving the Truth Report. The efficiency gains paid for the audit 10x over.
I needed independent verification for the Board. Voura provided the data we needed to restructure our marketing spend.
Finally, an auditor who isn't trying to sell me ads. Uncomfortable to read, but absolutely necessary for governance.
We charge for intelligence. We do not charge a % of ad spend.
A comprehensive forensic review of trailing 12-month media spend, attribution, and unit economics.
*Applicable for annual media spends > $1M AUD
Ongoing independent oversight. We watch the agency so you don't have to.
Fixed Retainer or Performance Basis
We translate complex ad data into clear, executive directives for your agency.
Agencies love to argue with opinions. They cannot argue with our data.
Subject: URGENT: Q1 Efficiency Review
Hi Team,
I've reviewed the accounts via our auditor. Several Red Flag metrics require explanation:
I need a remediation plan by Friday.
Regards,
CFO
We request "Read-Only" Analyst access. We do not require admin rights or write-permissions.
We trace spend vs. revenue, isolate "Zombie Campaigns", and map profit incentives.
You receive a plain-English PDF report and copy-paste directives to fix the issues.
No. We exist purely as an independent watchdog (Governance). We give you the data to manage them effectively.
Yes. We operate on a "Read-Only" basis. We do not download customer PII.
Then the Truth Report™ will confirm it, giving the Board confidence to increase the budget.
Typically 5 business days from when we receive access.
We will manually review your Ad Account to identify capital leakage.
*Strictly for organisations with significant media volume.